{"product_id":"ghd-ghd-max-p-535-6368","title":"GHD MAX WIDE PLATE HAIR STRAIGHTENER (42MM PLATE) BLACK","description":"ghd Max Wide Plate Straightener – Extra wide plates for faster, smoother styling Introducing the ghd Max, our wide plate professional hair straightener designed for faster styling, enhanced shine and reduced frizz – without relying on extreme heat. Engineered with dual-zone technology and 70% larger plates², this extra wide hair straightener delivers smooth, sleek results in fewer passes. For the latest technology, check out the GHD CHRONOS MAX. What is a wide plate straightener? A wide plate straightener uses extra-wide styling plates (over 1.5 inches) to straighten more hair in each pass. This offers quicker styling, less heat exposure, and smoother finishes compared to standard-size straighteners. Why choose the ghd Max wide plate straightener? Extra wide 1.65\" plates to style hair in half the time¹ Consistent 185°C optimum styling temperature – no extreme heat Dual-zone sensors for even heat distribution from root to tip Up to 80% more shine⁴ and 2x less frizz⁵; Smooth, contoured plates for snag-free styling Versatile design to create sleek straight looks or loose waves 30 second heat-up time and automatic sleep mode for safety and ease Wide plate straightener for faster styling The ghd Max wide plate straightener is purpose-built to reduce styling time while maximising results. Its extra wide plates ensure quick, efficient styling without compromising hair health, making it ideal for anyone looking to smooth and style hair in fewer passes. Style with professional performance The ghd Max is engineered to maintain optimal tension and smooth glide, delivering a glass-like finish with long-lasting results. Whether you are creating ultra-sleek styles or soft natural waves, the wide plate design ensures professional performance with minimal effort. For even smoother results Enhance your finish with ghd straight on – straight and smooth spray and enjoy up to 3x less frizz⁵ when used with the ghd Max. ¹July’20. 80% of 140 consumers agreed vs their current styler. ²vs ghd original ³Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”) ⁴ technical test in a lab on brunette hair, measured vs naturally dried hair ⁵ technical test in a lab on frizzy hair, vs naturally dried hair † Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands","brand":"ghd","offers":[{"title":"Black","offer_id":48091565916325,"sku":null,"price":62.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6590\/2501\/files\/PDP_GalleryImage_no1_max_dda1a908-3d45-498a-b3d9-77d9328b48c7.jpg?v=1785917691","url":"https:\/\/ghdhairhub.it.com\/products\/ghd-ghd-max-p-535-6368","provider":" ghdhairhub.it.com","version":"1.0","type":"link"}