{"title":"NEW IN NEW GHD SCULPT new ghd sculpt hair straightener in white","description":null,"products":[{"product_id":"ghd-ghd-platinum-plus-white-styler-p-454-1036","title":"GHD PLATINUM+ PROFESSIONAL HAIR STRAIGHTENER (26MM PLATE) WHITE","description":"The platinum+, a GHD HAIR STRAIGHTENER so intelligent it predicts your hair's needs and constantly adapts the power to ensure the optimum styling temperature, at all times. Featuring ultra-zone™ with predictive technology, this advanced ghd hair straightener is guaranteed to deliver consistent results while you style. The ghd platinum+ hair straightener responds to each section of your hair and styling speed to deliver the optimum temperature of 185ºC more effectively, ensuring 70% stronger hair*, 75% more shine** and 2x more colour protection. For that perfect partnership pair the ghd platinum+ styler with ghd bodyguard - heat protect spray for ultimate professional end results. Heat is monitored over 250 times per second thanks to infinity sensors throughout the plates, ensuring a precise reading to adjust the power accordingly. So, no matter what your hair type or styling technique, ghd platinum+ will ensure you always receive the perfect amount of heat for your hair needs, personalised to you. Each plate is precision milled to allow your hair to pass smoothly, while the rounder body is perfect for creating curls and waves, whatever your hair type. Universal voltage delivers your ghd style, wherever you may be in the world and with the automatic sleep mode, your hair needn't impact your busy schedule. It's time to rule the hair world with the ghd platinum+ white hair straightener. *reduced breakage and 2 x less colour fade vs. a styler working at 230°C **vs. naturally dried hair † Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands","brand":"ghd","offers":[{"title":"Default Title","offer_id":48091565457573,"sku":"454","price":74.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6590\/2501\/files\/PDP_GalleryImage_no1_platW_00622903-52bb-4641-ae10-b92e71318101.jpg?v=1785917681"},{"product_id":"ghd-ghd-chronos-max-white-styler-p-690-6734","title":"GHD CHRONOS MAX BEST WIDE PLATE HAIR STRAIGHTENER (43MM PLATE) WHITE","description":"Introducing the ghd Chronos Max™ the latest professional wide plate styler from ghd, featuring HD motion-responsive™ technology for ultimate precision and 3x faster² results. Engineered to transform long, thick, and curly hair, this advanced HAIR STRAIGHTENER delivers high-definition results in just one stroke. The ghd Chronos Max™ is powered by innovative HD motion-responsive™ technology, which adapts to your styling movements in real time. This ensures optimal heat at 185°C, providing unmatched control and lasting styles that hold for up to 24 hours³. Designed for thicker hair, it gives 2x more breakage protection⁴ while delivering salon-quality results at home. Achieve sleek, shiny, and frizz-free styles with ease. The ghd chronos max™ delivers up to 90% more shine⁵, reduces frizz by up to 2.5x⁶, and produces up to 3x straighter hair in one stroke⁷. With its superior performance, it’s ideal for achieving smooth, straight looks or creating effortless waves. The wide ceramic floating plates are 85% larger¹, offering more coverage with every pass and making it our best wide hair straightener for thick hair. The slim, curved design helps you get closer to the roots, ensuring flawless styling from root to tip. Whether you're straightening or adding waves, the ergonomic design makes switching between styles seamless. For added peace of mind, the ghd Chronos Max™ features an automatic sleep mode that activates after 10 minutes of inactivity. With universal voltage, a protective plate guard, and a long 2.7m cable, this styler is perfect for both at-home use and travel. Plus, it comes with a 2-year warranty for extra reassurance. The ghd Chronos Max™ is not just a straightener—it's your go-to tool for professional, high-definition styling with long-lasting results. ¹ Vs ghd Gold. ² Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses. ³ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style. ⁴ Vs competitor styler operating at 235˚C. ⁵ Technical test in a lab on brunette hair, measured vs. naturally dried hair. ⁶ Technical test in a lab on frizzy hair, vs naturally dried hair. ⁷ Technical test in a lab on wavy hair, vs naturally dried hair. ⁸ Vs ghd Max. ⁹ Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a \"Strength Reduction\"). Extreme heat damage is a Strength Reduction of more than 0.005. ¹⁰ Vs ghd platinum+ with ultra-zone technology. ¹¹ Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test. ¹² Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling. † Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. 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Transform your styling routine with ultra-quick drying and flawless salon-smooth results. Developed by our engineers in collaboration with ghd professional stylists, powered by our fastest next-generation motor spinning at 118,000 RPM², ghd Speed produces a high-pressure airflow up to 176km\/h, drying hair quickly from root to tip with the perfect balance of speed and power with control. While most brands turn up the heat for faster drying, we are keeping it cool - with ghd halo™ dual-airflow technology for ultra-fast results with no extreme heat. A halo of cool air surrounds the heated airflow, letting you get closer to the roots than ever before, protecting the scalp for a cooler, gentler way to dry. The barrel and attachments stay cool-to-touch even at the highest heat setting, so you can hold your ghd Speed your way, by the handle or slim barrel, for effortless, comfortable styling. This makes it the perfect blow dryer for sleek finishes and boosted volume. Smart styling meets power with control with four heat settings, four speed options, a cool shot button, and intelligent memory that recalls and locks in your last-used settings when the control lock button is switched on, letting you resume exactly where you left off, allowing you to get the most out of your ghd blow dryer. What’s in the box? Alongside your ghd Speed black hair dryer, you'll receive the the magnetic ghd Halo styling concentrator, featuring a contoured design that channels hot and cool air separately to lift roots by 2.2x⁴ and smooth strands with precision, all while staying cool to touch and secure. Additional blow dryer attachments are sold separately so you can enhance your styling options further. Backed by a 2-year warranty, the ghd Speed ionic hair dryer is your ultimate tool for ultra-fast, comfortable, and professional-quality blow dries every time. ¹No thermal damage detected after 3 passes drying with a paddle brush and halo styling concentrator on maxiumum heat and fan settings vs naturally dried hair. ²On highest speed setting ⁴ With halo styling concentrator and vs naturally dried medium brown hair, dependant on consumer use ⁵ vs. ghd helios ⁶vs naturally dried medium brown hair, dependant on consumer use. 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This professional ghd hair dryer is fitted with unique Aeroprecis™ technology, a combination of four advanced internal elements to deliver a highly concentrated airflow, so you can enjoy precise styling control and fashion the salon-quality blow dry of your dreams. Conquer frizz and flyaways with advanced ionic technology and a bespoke contoured nozzle to ensure a concentrated, even airflow, resulting in a beautifully smooth finish with 3x more hair alignment*. Lightweight and ergonomically balanced with bespoke acoustic technology for low sound levels during use, the ghd helios™ is designed for ultimate ease of use. And for 24 hour volume hold*** pair the ghd helios™ with ghd body goals - total volume foam. Discover your ultimate blow dry goals with the ghd helios™. The ghd helios™ hair dryer operates at 220-240 V and will only work in countries where a 220-240 V power supply is available. *Technical testing, 2019, vs. naturally dried hair **Consumer testing on 101 women vs. their regular hair dryer ***Technical testing after 24h in controlled humidity environment (50% RH 23°C)\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Black","offer_id":48091573452965,"sku":null,"price":56.7,"currency_code":"EUR","in_stock":true},{"title":"White","offer_id":48091573485733,"sku":null,"price":56.7,"currency_code":"EUR","in_stock":true},{"title":"Plum","offer_id":48091573518501,"sku":null,"price":56.7,"currency_code":"EUR","in_stock":true},{"title":"Blue","offer_id":48091573551269,"sku":null,"price":56.7,"currency_code":"EUR","in_stock":true},{"title":"Dusted Pink","offer_id":48091573584037,"sku":null,"price":56.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6590\/2501\/files\/498_helios_white_Gallery_Image_1_v2_UK.jpg?v=1785911555"},{"product_id":"ghd-ghd-helios-hair-dryer-gift-set-in-white-p-672-4319","title":"GHD HELIOS PROFESSIONAL HAIR DRYER GIFT SET IN WHITE","description":"\u003cp\u003eRevolutionise your styling routine with the latest innovation from ghd - introducing the ghd helios™ hair dryer in sparkling white, for 30% more shine* and drastically faster styling, 8\/10 agree**. Now available in this limited edition gift set and paired with luxury accessories to perfect your blow dry. The ghd helios gift set includes a ghd the blow dryer - radial brush size 2 (worth £21) and a ghd professional ghd hair dryer diffuser (worth £29). Lighter, faster and more precise, style a breath-taking blow dry with the ghd helios™ and hold your head high with the confidence of a Queen. This professional ghd hair dryer is fitted with unique Aeroprecis™ technology, a combination of four advanced internal elements to deliver a highly concentrated airflow, so you can enjoy precise styling control and fashion the salon-quality blow dry of your dreams. Conquer frizz and flyaways with advanced ionic technology and a bespoke contoured nozzle to ensure a concentrated, even airflow, resulting in a beautifully smooth finish with 3x more hair alignment*. Lightweight and ergonomically balanced with bespoke acoustic technology for low sound levels during use, the ghd helios™ is designed for ultimate ease of use. And for 24 hour volume hold*** pair the ghd helios™ with ghd body goals - total volume foam. 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Using four measurement systems to measure when hair is loaded between the plates, how much hair there is, how fast you're moving, and the angle you are styling at. More heat when you need it, less when you don't. Zero damage*. Zero guesswork. The results speak for themselves: • Up to 90% more shine¹ • 2.5x less frizz² • Superior curl definition³ • Style up to 5x faster⁴ From sleek straight styles to sculpted waves, ghd Sculpt gives you the confidence to create both with one tool. Engineered for complete control, the super slim (26mm) infinity™ plates with waterfall edges glide through hair without snagging. Heats up in just 20 seconds, with a signature halo light that confirms it's ready the moment you are. EXPLORE THE SCIENCE BEHIND THE GHD SCULPT INTERACTIVE HAIR STRAIGHTENER. One hair styler. Infinite hairstyles. * Zero damage to the natural structure of your hair FIND OUT MORE ¹ Vs naturally dried medium brown hair ² Vs Naturally dried frizzy hair ³ Vs ghd chronos ⁴ Vs ghd Original. Technical test in lab shows ghd Sculpt is 5X faster to achieve same high level of frizz reduction on frizzy tresses\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":48091575255205,"sku":null,"price":110.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6590\/2501\/files\/778_PDP_GalleryImage_1_Global.jpg?v=1785911590"},{"product_id":"ghd-ghd-sculpt-hair-styler-black-p-777-5231","title":"NEW GHD SCULPT INTERACTIVE HAIR STRAIGHTENER (26MM PLATE) BLACK","description":"\u003cp\u003eThe end of heat damage is here. ghd Sculpt learns and adapts in real time for personalised hair temperature. Using four measurement systems to measure when hair is loaded between the plates, how much hair there is, how fast you're moving, and the angle you are styling at. More heat when you need it, less when you don't. Zero damage*. Zero guesswork. The results speak for themselves: • Up to 90% more shine¹ • 2.5x less frizz² • Superior curl definition³ • Style up to 5x faster⁴ From sleek straight styles to sculpted waves, ghd Sculpt gives you the confidence to create both with one tool. Engineered for complete control, the super slim (26mm) infinity™ plates with waterfall edges glide through hair without snagging. Heats up in just 20 seconds, with a signature halo light that confirms it's ready the moment you are. EXPLORE THE SCIENCE BEHIND THE GHD SCULPT INTERACTIVE HAIR STRAIGHTENER. One hair styler. Infinite hairstyles. * Zero damage to the natural structure of your hair FIND OUT MORE ¹ Vs naturally dried medium brown hair ² Vs Naturally dried frizzy hair ³ Vs ghd chronos ⁴ Vs ghd Original. Technical test in lab shows ghd Sculpt is 5X faster to achieve same high level of frizz reduction on frizzy tresses\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Black","offer_id":48091575713957,"sku":null,"price":110.7,"currency_code":"EUR","in_stock":true},{"title":"White","offer_id":48091575746725,"sku":null,"price":110.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6590\/2501\/files\/777_Gallery_Image_1_Global.jpg?v=1785911599"},{"product_id":"ghd-ghd-duet-blowdry-hair-dryer-brush-in-white-p-664-3408","title":"GHD DUET BLOWDRY HAIR DRYER BRUSH IN WHITE","description":"\u003cp\u003eStep in to the future of hair styling, with ghd Duet Blowdry. Now you can transform your tresses with our revolutionary 2-in-1 hair dryer brush. Sick of spending hours blow-drying your hair? Want salon-worthy style at home? With ghd Duet Blowdry™, you’ll master effortlessly sleek and bouncy blow-dries without setting foot in a salon. Get ready for seamless and voluminous styling with no heat damage¹. With ghd Duet Blowdry™, the small but mighty motor means you’ll dry and style your hair at the same time. It uses our unique Heat-Air Xchange Technology™ to actively heat the bespoke elliptical-shaped barrel plate surface and snag-free bristles. This means professional results at home, for hair that feels as healthy as it looks. With ghd Duet Blowdry™, you’ll experience powerful yet low-temperature styling. This ultimate hair dryer brush is equipped with sensors to keep track of the temperature 400 times per second, for heat that remains consistent while reducing heat damage¹. You’ll also benefit from perfectly positioned air vents – they keep the temperature low and ensure continual high-performance styling – ideal for reducing unwanted flyaways. That means shiny, smooth and frizz-free hair that’s full of volume and a remarkable 50% more shine². Styling is easy with the heated barrel and bristles. Plus, the bespoke acoustic system cuts down the noise for a relaxing styling session at home or in the salon. Not only does the ghd Duet Blowdry brush promise super-powerful performance and professional-standard styling, it’s also energy efficient too with up to 40% less energy consumption³ Sleep mode brings essential peace of mind, so you’re safe in the knowledge the device will automatically switch off after 30 minutes of inactivity. You also get a 2-year warranty. You’ll love the heat resistant bag to protect your surfaces at home, and the cleaning brush means you can look after your device to get the best results every time. Take your hair styling experience to the next level with ghd Duet Blowdry™. High-performance, salon-worthy style and bouncy blow-dries, all from the comfort of home. ¹ No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair. ² vs naturally dried hair, dependent on consumer use ³ vs ghd hair dryer with a brush, dependent on consumer use ⁴ consumer testing, 148 women, July 2023 ⁵ vs naturally dried hair ⁶ at high humidity, vs ghd helios \u0026amp; brush\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Black","offer_id":48091576205477,"sku":null,"price":113.7,"currency_code":"EUR","in_stock":true},{"title":"White","offer_id":48091576238245,"sku":null,"price":113.7,"currency_code":"EUR","in_stock":true},{"title":"Dusted Pink","offer_id":48091576271013,"sku":null,"price":113.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6590\/2501\/files\/664_PDP_GalleryImage_DuetBlowdry_1_MC2025V2_UK.jpg?v=1785911607"},{"product_id":"ghd-ghd-unplugged-white-p-553-8730","title":"GHD UNPLUGGED CORDLESS HAIR STRAIGHTENER (22MM PLATE) WHITE","description":"\u003cp\u003eStyle your hair wherever you are with ghd unplugged, the only cordless HAIR STRAIGHTENER that delivers up to 20 minutes* of continuous ghd styling performance and only 45 seconds heat up time, for quick, sleek and smooth hair on the go - anytime and anywhere. Unplugged must be fully charged before first use, which is achieved in 120 minutes. Portable and powerful, the ghd unplugged harnesses Dual-zone technology to ensure the optimum styling temperature of 185°C is maintained throughout straightening, so you always have a good hair day when you're travelling. The ceramic-coated plates glide through hair snag-free to deliver salon sleek results with 65% more shine*. Benefitting from a 30% smaller and 47% lighter frame, when compared to competing brands, the compact and sleek design of the ghd unplugged is perfect for quickly styling soft waves, sleek styles and chic texture. So whether you have last minute plans or a back to back schedule, simply pop it in your handbag for effortless style wherever you are. With a 3 minute automatic sleep mode and only 15 minutes until fully cooled, you can rest assured that whilst your style is serving, your straighteners are protected. Featuring hybrid co-lithium technology, the ghd unplugged is powered by a bespoke lithium-ion battery to deliver long-lasting power and luxury ghd performance. Flight-friendly and complimented by a heat-resistant, chic styling case to protect your straightener after styling, unplugged empowers you the feeling of a good hair day no matter where you are. Quick, easy styling with no strings attached - courtesy of the ghd unplugged hair straightener in matte white. *technical testing vs naturally dried hair **Exact run time depends on your hair and styling habits ***Other charging ports and outlets: time may vary †In line with IATA guidelines on carriage of portable electronic devices. ghd unplugged is not recommended for use during flights † Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. 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Designed to deliver best in class performance with transformative results that respects your hair with no heat damage**, sizzling or burning smell. Experience the power of Air-fusion™ technology, a unique internal aerodynamic system works in synergy with 4 smart low temperature plates inside a bespoke styling chamber. The unique air directional system focuses the ultra-concentrated airflow to ensure even drying and highly efficient styling. Unlock faster results with up to 48 hours of unprecedented softness*** and beautiful hair that you just can't stop touching. Featuring an exclusive Shine Shot™ mode, for dry hair only, to transform into a ghd HAIR STRAIGHTENER operating at 185°C with no air - delivering those instant frizz-free results*** with 2x more shine**** and up to 42% humidity resistance*****. For seamless, snag-free styling, each advanced floating plate is finished with an ultra-gloss coating to glide smoothly from root to tip. A bespoke acoustic system keeps sound levels low whilst drying for a more refined styling experience. Our 2-in-1 styler boasts an energy efficient yet powerful performance, harnessing an aerodynamic system to minimise energy waste for up to 45% less energy consumption†. Simplify your routine without compromising on stunning results with the ghd duet style in white. * that combines hot air and heated styling plates ** no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair *** consumer testing, 142 women, June 2021 ****vs naturally dried hair, dependent on consumer use. ***** at high humidity, in wet to style mode vs Helios, brush + Platinum+ †measured in drying mode vs ghd hair dryer with a brush, depending on consumer use\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Black","offer_id":48091576762533,"sku":null,"price":113.7,"currency_code":"EUR","in_stock":true},{"title":"White","offer_id":48091576795301,"sku":null,"price":113.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6590\/2501\/files\/613_GALLERY_WHITE_ASSET_1_Global.jpg?v=1785911617"}],"url":"https:\/\/ghdhairhub.it.com\/collections\/new-in-new-ghd-sculpt-new-ghd-sculpt-hair-straightener-in-white.oembed","provider":" ghdhairhub.it.com","version":"1.0","type":"link"}