{"title":"HAIR PRODUCTS BY CATEGORY Straight and Smooth","description":null,"products":[{"product_id":"ghd-ghd-natural-bristle-radial-brush-size-2-p-225-3071","title":"GHD THE SMOOTHER - NATURAL BRISTLE BRUSH SIZE 2 (35MM BARREL)","description":"\u003cp\u003eBest for... The medium barrel of the ghd the smoother - natural bristle brush size 2 brush makes it really versatile – producing a body-full or smooth blow-dry on short to mid-length hair. Natural bristles create a smoother finish. To use... Blast hair until it’s 80% dry. Working with small to medium sections, place the brush into the root area and direct the heat from your dryer at the barrel. Keep the tension as you move the brush through your hair, directing heat at the barrel as you go. Style tip... Give a bob or midi a rounded or kicked-out finish by concentrating on the ends. Once you’ve blow-dried (as above), wrap your ends only around the brush and use your dryer on a hot heat setting followed by the cool shot. Turn your ends in for a rounded finish and away for a kicked-out look.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":48091570995365,"sku":null,"price":8.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6590\/2501\/files\/225_Gallery_Image_1_2023_UK.jpg?v=1785911513"},{"product_id":"ghd-ghd-halo-wide-smoothing-concentrator-nozzle-p-747-8955","title":"NEW GHD SPEED HALO WIDE SMOOTHING CONCENTRATOR NOZZLE","description":"\u003cp\u003eDesigned with longer, thicker hair in mind, the ghd halo wide smoothing concentrator features a wide 88mm halo outlet that delivers smooth, sleek blow dries with 36% more air coverage¹ and 3x more hair alignment⁴ for flawless, salon-quality results. Fully compatible with the ghd speed ionic hair dryer, the Halo wide smoothing concentrator hair dryer nozzle is your new go-to for the perfect blow dry. Featuring breakthrough ghd halo™ dual-airflow technology, this hair dryer nozzle channels heated and cool air to dry hair quickly while keeping styling comfortable and gentle with cool scalp. Ghd halo™ dual-airflow technology keeps the attachment cool to the touch, making it easy to use and remove throughout your routine. The attachments smooth, contoured inner shape creates an uninterrupted, powerful blade of airflow, giving you maximum control through a powerful wide airstream for smooth styling whilst its transparent outer layer reveals the advanced ghd halo™ dual-airflow technology inside. With a strong magnetic connection, the concentrator nozzle stays securely attached yet adjusts effortlessly, letting you switch up your style seamlessly. For smooth, controlled blow dries on fuller hair, the ghd halo wide smoothing concentrator is the ultimate styling essential. ¹Vs. Halo styling concentrator ³No thermal damage detected after 3 passes drying with a paddle brush and halo styling concentrator on maxiumum heat and fan settings vs naturally dried hair. ⁴Vs. naturally dried hair\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":48091571945637,"sku":"747","price":9.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6590\/2501\/files\/747_PDP_GalleryImage__WideHalo_1_Global.jpg?v=1785911532"},{"product_id":"ghd-ghd-smooth-finish-serum-p-239-2165","title":"GHD DRAMATIC ENDING - SMOOTH \u0026 FINISH SERUM","description":"\u003cp\u003eFinish your heat styling routine with ghd dramatic ending - smooth \u0026amp; finish serum for healthy-looking, professional end results. This lightweight serum instantly smooths, 9\/10 agree*, and adds an extra boost of shine, 7\/10 agree*, to give a defined, silky finish after styling. ghd dramatic ending works to maximise sleek styles by helping to eliminate frizz and quickly delivering healthier-looking hair. Designed to maximise the results of heated styling tools, ghd dramatic ending gives a sleek finish, 8\/10 agree*, for a flawless finished style without weighing the hair down. Achieve a salon worthy finished feel with ghd dramatic ending - smooth \u0026amp; finish serum. *Consumer test, 100 women\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":48091574370469,"sku":null,"price":6.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6590\/2501\/files\/239_Gallery_Image_1.jpg?v=1785911573"},{"product_id":"ghd-ghd-straight-and-smooth-spray-p-349-7673","title":"GHD STRAIGHT ON - STRAIGHT \u0026 SMOOTH SPRAY","description":"\u003cp\u003eMaximise your heat styling routine with ghd straight on - straight and smooth spray for a super sleek finish and healthy-looking results. Incorporating the unique ghd heat protection system, harnessing a two-fold action of protecting polymers and conditioning agents to smooth the surface of the hair to protect against damage, ghd straight on spray strengthens and smooths hair fibres for a professional end finish. This lightweight, invisible feel spray instantly smooths hair, 8\/10 agree*, for ultimate results when used with your hair straightener. Delivering straight hair until the next day, 7\/10 agree* and longer frizz control, 8\/10 agree**, ghd straight on spray is your essential sleek styling product. Suitable for all hair types, ghd straight on spray works in harmony with your STRAIGHTENER for a professionally smooth finish and maximum frizz control. *Consumer testing, 100 women, Sep’20 **Consumer testing, 100 women vs. their usual styling product, Sep’20\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":48091575812261,"sku":null,"price":6.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6590\/2501\/files\/349_GalleryImage_StraightOnUpdate_UKIE.jpg?v=1785911600"}],"url":"https:\/\/ghdhairhub.it.com\/collections\/hair-products-by-category-straight-and-smooth.oembed","provider":" ghdhairhub.it.com","version":"1.0","type":"link"}